Marketing

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Definition of luxury differs depending on levels of affluence

February 1, 2017

Chinese consumers’ reliance on digital should lead luxury brand strategies

January 31, 2017

Win customer loyalty through personalized interactions across purchase journey

January 27, 2017

Location-targeted mobile ad spend will reach $32B by 2021: report

January 27, 2017

China’s wealthy drawn to UK brands preferring Harrods, Rolls-Royce: survey

January 26, 2017

Efficiency replaces expansion as luxury retail adapts to “new normal”

January 25, 2017

Amazon is 800-pound gorilla in the room that consumers love: Shullman Research

January 23, 2017

Instagram accounts for 92pc of brand social interactions: report

January 17, 2017

Personal luxury goods spending slows as consumer confidence drops

January 9, 2017

What luxury marketers should expect in 2017

January 3, 2017

Best-performing companies for fashion, luxury come from US, says BCG

December 30, 2016

Social media behavior strong indicator of commercial intent, says Pinterest

December 28, 2016

The counterfeit problem extends to fashion brands themselves, says Fashionbi

December 21, 2016

Mobile acts as omnichannel’s connective tissue, says L2

December 19, 2016

Sponsored posts and social media ads influence less than 16pc of users: report

December 19, 2016

Russia poised for a luxury turnaround in 2017: report

December 16, 2016

Social media advertising growing at 20pc per year: report

December 13, 2016

Euromonitor is 2016 Luxury Researcher of the Year

December 13, 2016

Tradition and heritage trump hip and new for luxury brand appeal: Ipsos

December 7, 2016

Fashion shows prove less important to affluent millennials: Shullman

December 6, 2016

55pc of affluents deem luxury prices unjustified by product value

December 2, 2016