Marketing

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Only 21pc luxury marketers expect biz conditions to improve in 2020 vs. 52pc for 2019: new State of Luxury 2020 survey

January 7, 2020

Recession tops climate change as executives’ leading concern: report

January 3, 2020

3 things that brands must expect from their marketing and agency partner

December 27, 2019

Societal shifts precipitating a gender evolution for brands

December 26, 2019

Brands need to look beyond income to identify the true luxury buyer

December 16, 2019

How to reach the high-net-worth market on a global scale

December 13, 2019

Half of consumers consider buying secondhand trendier than buying new

December 12, 2019

Wealth-X database adds 130K records of wealthy Western Europeans

December 11, 2019

What luxury brands can learn from Singles’ Day about reaching Chinese consumers

December 10, 2019

Forrester Research: 2020 marketing trends

December 6, 2019

Retailers should show value to woo consumers to loyalty programs: report

December 6, 2019

Why luxury brands need to get personal with today’s digital natives

December 5, 2019

Younger, Asian consumers fueling luxury growth: Bain

December 3, 2019

Facebook may have a bigger link to luxury than you think

November 27, 2019

How influence works among the affluent

November 20, 2019

Altiant’s Meryam Schneider: Luxury Woman to Watch 2020

November 18, 2019

Value-driven positioning can prompt consumers to switch brands

November 15, 2019

Fast, transparent response to crises breeds continued brand loyalty

November 11, 2019

Ecommerce to eclipse bricks-and-mortar for holiday shopping

November 7, 2019

Consumers could be brands’ next influencers: report

November 7, 2019

Rolex, Cartier, Tiffany are luxury labels with strongest brand intimacy

November 6, 2019