American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Retail

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How AI can limit damage from fraudulent claims targeting luxury retailers online
Young Chinese consumers optimistic about future
Strategy behind Amazon’s $10 offer to pick up orders in-store

Another Louboutin vs. Amazon referral faces off in EU court
What luxury customers want from bricks-and-mortar retail
Brands must bridge the digital-physical divide

Tighter returns policies, packaging as storefront to define Retail 2022
Retail will retain pricing power in 2022
7 trends that will make or break your client relationships

Risks to China’s growth in luxury retail
Creating the sound of luxury
How brands can win over Gen Z and millennial shoppers

Touchless clienteling powers an elevated store experience
Turn to Walmart, Walgreens and Target to distribute COVID-19 vaccines to US consumers
With Amazon Prime Day, the 2020 holiday season is officially here

Retailers expanding pickup options, facing staff shortages this holiday season: report
Hermès handbags continue to dominate secondhand market: Rebag
Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook

China luxury market to grow 20-30pc this year: BCG-Tencent
Affluents in Asia looking to reward themselves post-COVID: Agility
US versus China: The affluent consumer’s mindset post COVID-19

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now