American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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A new mobile metric: RVC = Rank Vs. Competition
Amazon has the keys to a mobile steamroller
Search and social media are sales drivers: study

Bergdorf Goodman is king of customer experience: Luxury Institute
Microsoft Bing growth signals need to spread search marketing efforts
43pc of affluent consumers shop online for gifts: study

83pc of affluent consumers shopped online in last three months: study
Worldwide spending patterns are shifting: study
Mcommerce to generate $50B in sales by 2014: study

Segmented email campaigns increase ROI: study
35pc of luxury auto brands use mobile to reach affluents
Affluent consumers increasingly rely on smartphones for shopping

Three reasons why Google’s Android is succeeding
Jaguar promotes XF sedan via black-tie charity event
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now