American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
The pandemic accelerates retailers’ need for digital operations
Swiss reopening hints at slow, but positive recovery
Gartner outlines 10 data and analytics trends every marketer should know

Very-high-net-worth population grew 10pc last year
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Why businesses must act digital – before it is too late

Deloitte identifies 7 trends affecting retail, CPG in pandemic environment and beyond
Lexus and Sephora lead among luxury brands on Forrester’s CX report
Subscribe now: Full access to 90,000+ articles, reports, videos and images

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Legal landmines that brands may face as COVID-19 restrictions are lifted in US

Legal landmines that luxury brands may face as COVID-19 restrictions are lifted in US
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Fraud in the Age of Coronavirus

Pre-owned fashion items loom large in US, UK and China wardrobes
5 laws of post-pandemic financial recovery
What luxury brands can learn from the beauty industry’s ecommerce boom

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Why luxury brands should hire equity officers
While luxury watchmakers faced overall decrease in online interest, some brands beat the odds

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now