American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
The end of efficiency
June 4, 2020
ANA, largest trade body for US advertisers, opposes Trump executive order treating social media companies as publishers
June 3, 2020
Gucci and parent Kering take bold stand against racism, police violence in US
June 3, 2020

How public shaming changed status signaling
June 3, 2020
How tribe marketing engages consumers as online becomes more important to brands
June 2, 2020
Rejection of Valentino trademark application: How the US trademark office evaluates trademarks
June 2, 2020

Dior Talks debuts “The Female Gaze” in its next podcast series
June 1, 2020
Kering reaffirms support LGBTQIA+ in June Pride month
June 1, 2020
McKinsey to business: Reconstruct for future, not solve for past
June 1, 2020

Marketing psychology: 5 principles of human behavior
June 1, 2020
South Korea is bright spot for luxury in 2020
May 29, 2020
All eyes on China for luxury’s recovery, but no guarantees of future success
May 29, 2020

TikTok: Rising star of social beauty
May 29, 2020
Copenhagen Fashion Week SS21 to go ahead in person Aug. 9-12
May 28, 2020
China’s apparel market to shrink by $60B this year
May 28, 2020

Why normality should never be an aspiration
May 28, 2020
Informa allies with NuOrder to launch fashion’s largest digital tradeshow
May 27, 2020
10 steps for brands to journey from privileged access to advanced personalization
May 27, 2020

Employee experience should be at center of reopening plans
May 26, 2020
4 trends in luxury accelerated by the pandemic
May 22, 2020
After COVID-19, changes in customer behavior are a certainty
May 22, 2020

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions