American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
McKinsey to business: Reconstruct for future, not solve for past
Marketing psychology: 5 principles of human behavior
South Korea is bright spot for luxury in 2020

All eyes on China for luxury’s recovery, but no guarantees of future success
TikTok: Rising star of social beauty
Copenhagen Fashion Week SS21 to go ahead in person Aug. 9-12

China’s apparel market to shrink by $60B this year
Why normality should never be an aspiration
Informa allies with NuOrder to launch fashion’s largest digital tradeshow

10 steps for brands to journey from privileged access to advanced personalization
Employee experience should be at center of reopening plans
4 trends in luxury accelerated by the pandemic

After COVID-19, changes in customer behavior are a certainty
Evolution of the virtual e-vent in fashion and retail
Luxury brands will need to redesign physical stores for new world order

Overseas obstacles for Chinese companies in a post-COVID-19 world
Luxury Item podcast interview: Luxury Daily editor Mickey Alam Khan on luxury after COVID-19
Shortening the recovery time for luxury retail: Re-boarding the workforce

Wellness amenities to dominate luxury real estate demand
Global wealth grew 50pc over last decade, but future outlook uncertain
Post-pandemic pivot: Being dynamic beats being efficient

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now