American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
How marketers can prepare for Google ending third-party cookies on its Chrome browser
Understanding the returns behavior of US shoppers
Anya Hindmarch awarded Butterfly Mark in nod to sustainable practices

Family-run listed firms in Italian fashion are most profitable
3 ways to use predictive analytics at your company
Lifestyle beating location as key motivator for wealthy home-buyers

Can Amazon succeed in luxury?
Four Seasons shaping focus as travelers seek purpose through authentic experiences
Digital marketing budgets to gain priority as CMOs fear economic slowdown

9 tips to maximize sales of gifts and souvenirs from retail stores
Price premium, unclear communications are key barriers for sustainable brands
We are in a period of conspicuous leisure: Resonance exec

Fashion forward: How and why machine must meet couture
Chief experience officer role surges in importance, but to whom to report?
Louis Vuitton x NBA: Good play or a step out of bounds?

Automation of management jobs on horizon
Gen Z women most brand loyal: report
China’s outbound tourism potential after the coronavirus issue is tackled

Marketers’ access to data is being seriously impeded
When authentic watches turn into counterfeits: The Rolex case
Wealthy spend more in areas with greater income inequality

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now