American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions
Baselworld follows Watches & Wonders Geneva in pulling world’s largest watches and jewelry show
February 28, 2020
Affluent Indian consumers drive demand for platinum jewelry
February 28, 2020
Ruder Finn & CSG 2020 forecast shows silver lining in the China luxury market
February 28, 2020

241,000 tons of CO2 annually: Fashion must rethink wholesale buying process
February 27, 2020
Significant gaps between customer expectations for personalization and retailer execution
February 25, 2020
Rising digitally savvy middle class to fuel India’s appetite for luxury
February 25, 2020

Shift in customer service can help beauty brands tackle scrum
February 25, 2020
Shopping trending big on Instagram, opening opportunity for luxury brands
February 24, 2020
How marketers can prepare for Google ending third-party cookies on its Chrome browser
February 21, 2020

Understanding the returns behavior of US shoppers
February 21, 2020
Anya Hindmarch awarded Butterfly Mark in nod to sustainable practices
February 20, 2020
Family-run listed firms in Italian fashion are most profitable
February 20, 2020

3 ways to use predictive analytics at your company
February 20, 2020
Lifestyle beating location as key motivator for wealthy home-buyers
February 19, 2020
Can Amazon succeed in luxury?
February 19, 2020

Four Seasons shaping focus as travelers seek purpose through authentic experiences
February 18, 2020
Digital marketing budgets to gain priority as CMOs fear economic slowdown
February 18, 2020
9 tips to maximize sales of gifts and souvenirs from retail stores
February 18, 2020

Price premium, unclear communications are key barriers for sustainable brands
February 14, 2020
We are in a period of conspicuous leisure: Resonance exec
February 14, 2020
Fashion forward: How and why machine must meet couture
February 14, 2020

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions