American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
China’s affluent consumers redefining the meaning of luxury
It is time for the retail industry to challenge the tech titans
Sephora, Four Seasons, Dior and Chanel lead in luxury CX: Brandwatch

Off-White, Gucci and Balenciaga are Lyst’s hottest brands of Q4 2019
Sephora’s already-great Beauty Insider loyalty program is getting even better
Changing Indian luxury landscape: What it means for luxury brands

European luxury sector, at $880B in annual revenue, represents 4pc of EU’s GDP
What is next for Harry and Meghan’s Sussex Royal brand?
Viral moments, values help brands stand out at fashion weeks

Embrace the new 4Ps: Evolution of the 2020 consumer
Louis Vuitton takes lead position as most valuable French brand
What millennials are looking for to decorate their homes

We are in the middle of experience wars
3 key takeaways from McKinsey & Co.’s Chinese Consumers 2020 report
3 skills that will dictate future customer service

Time, experiences becoming ultimate luxuries of the future: Lexus report
Marketers should look beyond just data
Ferrari is world’s strongest brand, Bernard Arnault second-best brand guardian

Sales associate service still key differentiator for retailers
Luxury brands benefit from positive macroeconomic tailwinds: report
Companies should play integral role in shaping sustainable future

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now