American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Wealthy to grow 5.7pc this year to 26.6M with combined worth of $110 trillion
Past year in luxury was more evolution than revolution: BCG exec
What will retail look like in 2030?

Elevated moments differentiate luxury experiences
Brands need to bridge digital, bricks-and-mortar to reach China’s luxury consumer
Giving audio advertising a shot

Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Cannabis: Making a case for luxury to dive in
Top 10 global consumer trends for 2020: Euromonitor

Louis Vuitton most popular gifting brand for HNW Chinese
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Consumers cite cost, charging concerns as roadblock to EV adoption

Amazon: Right fit for luxury goods?
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Americans more enthusiastic about retail technology than Europeans: report

Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Goyard, Van Cleef & Arpels among brands with greatest resale ROI

Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Convenience is competitive advantage as differentiation depends on service: Deloitte
Values-based selling will help retailers win consumers’ spend. Here is how

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now