American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Salvatore Ferragamo touts corporate responsibility achievements
Retailers risk losing repeat customers with frustrating return experiences
Automakers share future mobility visions in Frankfurt

Fashion: We have reached peak collaboration
Special invite to join State of Luxury 2020 survey – respondents get exec summary
Apple: The first hope-based company

Prada to spotlight sustainability strategies at New York event
Jean Paul Gaultier to receive humanitarian award for pushing fashion forward
Webinar on Sept. 19: “How to Win the Holiday Showdown”

Affluent Japanese, South Korean women differ in their approach to luxury
Luxury luggage: Keep cool and carry on
Seismic shifts in how women and men define beauty and products’ role

Gabriela Hearst stages first carbon-neutral fashion show
Call for speakers and sponsors: China Outlook 2020 conference Nov. 6 New York
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales

Technology, social data can pave forward path for luxury beauty
Generation Alpha already influencing travel decisions: report
Building shopping experiences that tap into your audience’s senses

Art Basel to stage Abu Dhabi event in 2020
Not black and white: Blurred lines in fashion
Amazon set to disrupt ad ecosystem, threatening duopoly of Facebook and Google

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now