American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Desire for sustainable fashion spans all generations
Luxury brands’ delicate dance with Alibaba
Coordinated, prominent product placement most effective: study

How to use travel data in luxury retail
Luxury labels mark milestone with Pride partnerships, events
Luxury home brands lacking cohesive voices, images: report

Long-term discretionary spending remains steady: Deloitte
Millennials to inherit $68tn, will spend on values
Must-know basics of copyright law for the luxury business

Affluents pull back on luxury purchases as confidence wanes: report
Year of GDPR: Looking back and to the future
Amazon’s HQ2 decision boosted luxury market in Arlington

From great to good: Luxury real estate adjusts to a more normal market
Estée Lauder hopes to combat deforestation in Indonesia
Community, trust crucial for safeguarding media

Learning from the other side: Branding lessons from the top 5 retailers in the US
Strong storytelling key for digital, physical spaces
Chinese beauty buyers show growing interest in niche labels

Economic upheaval likely looms as global growth slows
Global wine market sees shifts in production, consumption
Movement to ban fur grows stronger with Prada

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now