American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Reverence for beauty, nature central to Loro Piana DNA
Moncler strategy based on speed, creativity and flexibility
People are behind meaningful growth: Alexander McQueen CEO

Puig looking to diversify offerings, retail to propel growth
Luxury needs to balance accessibility with heritage: Loewe creative director
Affluent millennials, travelers among most engaged consumer segments

Contextual content strategy: Lexus’ approach to personalization
Millennials push impulse shopping, flexing brands
In-store events may not solve bricks-and-mortar’s problems

LVMH gives Innovation Award to body scanning startup
Global luxury real estate price growth slows to 1.4pc: Knight Frank
Most luxury auto ad spend focused on demographics: report

FT Business of Luxury Summit to tackle luxury’s evolution
Photos from Women in Luxury 2019
How to stop too many SKUs from derailing your pricing optimization

Gen Z influencing luxury travel trends
Cultural management key to fashion brands maintaining relevance
Luxury brands can leverage inclusivity for differentiation: Coresight

Google Chrome cutting down on cookies: 4 alternatives
HBC Foundation focuses on mental health
Kering raises minimum model age to 18

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now