American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Sustainability influencing today’s experience-first luxury business
Power of virtual influencers
Consumers go online to find word-of-mouth recommendations

Gucci-sponsored exhibit puts lens on post-war personalities
Shangri-La Hotels shows support for victims, guests following attack
Price points, trustworthiness important elements of sustainable retail’s future

Experiential dining offerings help retailers, hoteliers differentiate themselves: JLL
Madison Avenue galleries to host art open house
Chanel brings Mademoiselle Privé exhibit to Shanghai

How Goldsmiths’ Centre is keeping artisanship alive through education, outreach
Collaborations capturing attention of younger luxury buyers
Drivers drawn to technology that improves safety, convenience: YouGov

Hennessy launches $10M fellowship program to diversify corporate leadership
Social media users more trusting of peers, influencers than brands
Single millennials less financially engaged than other generations: UBS

Zegna explores familial legacies in art exhibition
French, Asian luxury companies average double-digit sales growth: Deloitte
Travelers more interested in mobile apps than in-room devices: report

Will the luxury industry pay the price of Brexit?
LVMH, Kering show solidarity with Notre Dame funding
Fashion sites see more traffic, sales from mobile searches than social media

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now