Published: July 17, 2019
A new report from the Association of National Advertisers claims that marketers with in-house agencies find it difficult to keep their creative teams energized, while also being concerned about their ability to attract top-tier creative talent.
Published: July 17, 2019
Although the rise of ecommerce and social media has impacted the beauty and cosmetics industry, the challenges faced by department stores have had a greater effect on the sector.
Published: July 17, 2019
Digitizing the traditional advertising model has precipitated some harmful effects.
Published: July 16, 2019
Diamond company De Beers Group has reached another milestone in its mission to save the ecosystem of its Venetia Limpopo Nature Reserve in South Africa.
Published: July 16, 2019
Although social media engagement has declined, interactions on influencers’ sponsored Instagram posts outpace non-sponsored content, underscoring the importance of authenticity in influencer marketing.
Published: July 16, 2019
Copyright protection can be a useful tool for fashion and luxury goods companies to protect designs, especially jewelry, fabric and certain clothing designs.
Published: July 15, 2019
Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith.
Published: July 15, 2019
Affluents are not immune from stressing about their finances, with more than half worrying about running out of money.
Published: July 12, 2019
Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers.
Published: July 11, 2019
The length of the customer lifecycle is one of the reasons why marketers do not always have customer retention top of mind.