A new report from the Association of National Advertisers claims that marketers with in-house agencies find it difficult to keep their creative teams energized, while also being concerned about their ability to attract top-tier creative talent.
Although the rise of ecommerce and social media has impacted the beauty and cosmetics industry, the challenges faced by department stores have had a greater effect on the sector.
Digitizing the traditional advertising model has precipitated some harmful effects.
Diamond company De Beers Group has reached another milestone in its mission to save the ecosystem of its Venetia Limpopo Nature Reserve in South Africa.
Although social media engagement has declined, interactions on influencers’ sponsored Instagram posts outpace non-sponsored content, underscoring the importance of authenticity in influencer marketing.
Copyright protection can be a useful tool for fashion and luxury goods companies to protect designs, especially jewelry, fabric and certain clothing designs.
Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith.
Affluents are not immune from stressing about their finances, with more than half worrying about running out of money.
Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers.
The length of the customer lifecycle is one of the reasons why marketers do not always have customer retention top of mind.
