Luxury hotels can leverage social clout to attract young affluents
While affluent travelers are not using social media to make decisions based on destinations, hotels’ owned media pages are an integral part of engaging the younger luxury tourist.
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Single worst brand-building mistake a company can make?
Our brand is more than the marketing messages we send out—far more. It encompasses everything from our product to our pricing to our SEO tactics to our customer experience.
Fight against fakes becomes more important as counterfeit quality grows
Luxury fashion brands and secondhand retailers need to be as vigilant as they can be in regards to fake and counterfeit goods, as the quality of false reproductions becomes superior.
Gucci enters Roman restoration project following cruise show
Italian fashion label Gucci is working with the council of the city of Rome to restore and conserve an ancient site.
Kawhi Leonard/Nike lawsuit: Key to know who owns IP rights upfront
More brands are entering into arrangements with celebrities, athletes and influencers to help grow their brands and reach new customers, whether the deals are in the form of a collaboration, brand ambassador, influencer, or some other type of arrangement.
Richemont supports struggles of New Yorkers in crisis
Swiss conglomerate Richemont is putting the focus on New Yorkers in crisis with the sponsorship of a humanity-focused art exhibit.
Desire for sustainable fashion spans all generations
More than half of consumers want fashion brands to be more sustainable, but they have differing ideas on how the industry can become more environmentally responsible.
Luxury brands’ delicate dance with Alibaba
Alibaba represents a dichotomy to luxury brands. The company has problems with counterfeit goods and is featured on the United States government’s list of notorious markets for piracy, while also being the single largest player for brands wanting to capitalize on Chinese consumers and their corresponding wealth. What is a brand to do?
Coordinated, prominent product placement most effective: study
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
How to use travel data in luxury retail
Experiences have become the status symbols that goods used to be, and with the global luxury travel market expected to garner $1.15 trillion by 2022, it is imperative to recognize the business importance of using travel data to understand the modern spending habits of the elite travel luxury consumer.