The knotty relationship between luxury and CSR
A new social listening study provides signposts for navigating perilous paths.
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How brands can win over Gen Z and millennial shoppers
The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.
Breaking the chain of gender inequality
What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
The crisis has changed the relationship between luxury brands and their customers in profound ways.
How brands can use data to make digital experiences more human
Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.
How to produce effective digital content
As we gear up to enter the post-pandemic business recovery, it is critical for business executives to step up their digital programs.
Touchless clienteling powers an elevated store experience
Luxury brands ought to reimagine how they will service a luxury customer safely and still provide a curated and personalized experience once the pandemic subsides.
Challenges and opportunities that deliverable-based pricing represents to marketing
Selling time – not just with ad agencies, but all professionals who sell their professional services such as lawyers or therapists – essentially rewards inefficiency.
How to use TikTok for influencer marketing campaigns
The brands struggling to master marketing on TikTok generally have found social media marketing success on platforms such as Facebook, Snapchat and Instagram.
The future of privacy with Apple’s iOS 14 updates
The new Apple app regulations come as consumers are becoming increasingly protective of their online presence, what data is being collected and how it is being shared and monetized.