Why luxury brand hate matters
Brand executives should not be in denial that their brand can also become a victim of brand hate.
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In-car tech experience should match iPhone’s: Edenspiekermann CEO
Brand touch points are currently almost exclusively digital, making it crucial that that experience reflects the promise of the brand.
COVID-19 and fashion: Lingering effects in 2021 and beyond
While the Internet is convenient and socially distant, it does not afford consumers with what traditional shopping provides – socialization, instant gratification, tactile pleasure, true color and fit certainty.
Meeting changed customer engagement expectations
More than half of consumers feel that brands should change the way they engage with shoppers.
Reinventing market research in the era of consumer data empowerment
Market researchers have failed to innovate any radically disruptive breakthrough to dramatically advance their understanding of consumers to support more effective brand marketing decisions.
Creating smarter ad experiences in auto marketing
Digital auto marketers should fully review the data-driven journey and ask: How will your digital strategy impact your consumer’s experience?
How luxury brands will leverage digital to deepen the VIP experience
The stakes for attracting and retaining VIP customers have never been higher.
Fashion and luxury’s future tied to technology innovations
From AI-based style, trend and product forecasting to robotic manufacturing, merchandise planning, predictive sales and customer targeting, the entire process seems to be digitally intelligent.
Why direct mail never deserved to go out of fashion
It is understandable that the generational shift that happened in the marketing departments would come with more emphasis being placed on digital marketing, but the shift has been so sudden that valuable opportunities for revenue growth are being missed.
Trade secrets: What fashion and luxury goods companies need to know
Critical to maintaining the protection of the trade secrets is that the business has taken “reasonable measures” to keep such information secret.