The seamless journey from one luxury market to another
Every word, image and memory associated with your luxury brand should deliver a specific feeling. But when your brand goes abroad, how many of those elements are lost in translation?
Every word, image and memory associated with your luxury brand should deliver a specific feeling. But when your brand goes abroad, how many of those elements are lost in translation?
CAPE TOWN, South Africa – Although luxury fashion house Emilio Pucci has its roots in Florence, African cultures and diversity have long been celebrated by the brand.
CAPE TOWN, South Africa – Those that are hoping to change their brands to be more environmentally friendly will need to speak the language of each department’s executives for better communication, advises an LVMH environmental director.
CAPE TOWN, South Africa – Although many high-end fashion brands take inspiration from African cultures, designers native to the continent still lack visibility.
ORLANDO, FL – Procter & Gamble chief brand officer Marc Pritchard has called for the creation of an entirely new media supply chain to address challenges facing advertisers in transparency, brand safety and privacy.
Spanish apparel and accessories house Loewe is putting a new perspective on weaving in an art project that replaced traditional plant-based materials with leather and textiles.
Late fashion designer Karl Lagerfeld’s design process is being explored through an upcoming auction of his early sketches.
CAPE TOWN, South Africa – Preventing violence against women around the world is at the heart of the Kering Foundation, while also being a smart business decision for the luxury group.
CAPE TOWN, South Africa – Luxury brands need to embrace their roles as technology companies to keep up with disruptors and thrive in a changing world.
CAPE TOWN, South Africa – With a history spanning almost two centuries and two continents, U.S. jeweler Tiffany & Co. is staying relevant to younger consumers through initiatives that speak to their values, without rejecting its roots.