Combining online intent data with direct mail
Direct mail’s historically high response rates still outperform just about every other marketing channel, and studies show direct mail resonates with all demographic groups, including millennials.
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Versace’s Kith collaboration drove $2.9M in mentions
According to data from Tribe Dynamics, Versace’s partnership with streetwear brand Kith helped boost the Italian label’s earned media value in February.
Social listening should be centerpiece of luxury brands’ social media strategies: NetBase
With today’s affluents turning to online platforms for brand and product discovery, it is important for luxury brands to stand out on social media in a positive way.
Europe, Asia home to strongest-performing real estate markets: Knight Frank
Global residential real estate continues to slow, as less than 80 percent of countries saw prices grow in 2018.
Neiman Marcus teaches us to differentiate or else
To believe that Dallas-based apparel retailer Neiman Marcus first discovered innovation in its second century is to make an error approximately the size of Texas.
Lexus adds celebrity chef to culinary ambassador roster
Toyota Corp.’s Lexus has named French chef Ludo Lefebvre to its lineup of Culinary Masters, bringing a new perspective to the ambassador initiative.
Luxury brands head to Palm Springs for Coachella
Ahead of Coachella’s opening weekend, luxury brands are rolling out brand experiences in Palm Springs.
Luxury labels look to stand out at Milan Design Week
Luxury brands are leveraging special events, exhibitions and partnerships as the design world descends on northern Italy for the annual Milan Design Week.
Rising hotel prices latest sign of global travel boom: report
Political tensions and natural disasters around the globe did not put a damper on travelers’ plans, as a new report shows that accommodation prices have reached the highest levels in 15 years.
US 9th Circuit Court of Appeals decision highlights need for early copyright registration
A recent decision of a federal appeals court, Urban Textile, Inc. v. Rue 21, Inc. (9th Circuit, 2019), highlights a trap for the unwary.