Majority of affluent consumers unswayed by advertising
As marketers look to cut through the clutter to reach luxury consumers, the key is messaging that is personalized and creative, according to research from Luxury Portfolio.
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7 ways to combat chargebacks from “friendly” fraud
Chargebacks from friendly fraud are on the rise, and they present a growing problem that ecommerce merchants cannot ignore.
Mobile purchasing maintains upwards trajectory: BRP
As consumers’ usage of mobile continues to grow and the number of shoppers who are comfortable purchasing via smartphones also rises, luxury retailers and brands need to keep their mobile offerings at the forefront.
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Pop idol alliances key for beauty engagement in China: Gartner L2
According to new research, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities.
Luxury brands need to change their marketing strategy for India
Luxury brands that entered India are still not marketing themselves correctly, considering the potential of the market. These brands follow an approach of creating a niche that has been their go-to strategy in Western markets.
Omnichannel shoppers 4 times more valuable for luxury brands: Forrester
Affluents are increasingly drawn to online shopping because of convenience, but omnichannel shoppers spend more on luxury items than the average on- or offline consumer.
Ad fraud is rapidly evolving – and the threat is serious
The billions already wasted in annual ad fraud will look like peanuts compared to what the World Federation of Advertisers forecasts for 2025: $50 billion in annual ad fraud, translating to some $137 million in fraudulent activity each day.
Burberry makes diversity push following controversial fashion
British fashion house Burberry is taking action to increase the diversity within its organization after a runway look drew criticism.