Customer experience metrics must be adaptable

Published: January 22, 2019

NEW YORK – As more luxury brands are getting up to speed with ecommerce, companies also need to adapt how they value and measure customer experience.

Economic confidence down among Chinese HNWI: Hurun

Published: January 18, 2019

With China’s economic growth rate slowing to a record low, the number of Chinese ultra-affluents who are “very confident” in the economy dropped more than 10 percent in 2018.

Consumers are channel-agnostic: Forrester

Published: January 17, 2019

NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.

Digital innovations need to assist today’s shoppers

Published: January 16, 2019

NEW YORK – Retailers need to constantly evaluate their digital infrastructures and nurture relationships with solution providers to successfully introduce technological innovations for shoppers.