10 questions to help brands prepare for the next crisis
“Give me six hours to chop down a tree, and I will spend the first four sharpening my axe.” Thus said Abraham Lincoln.
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2019 luxury spend expected to grow highest in UK
Global luxury consumers’ plans for purchasing more luxury goods in the upcoming year have steadily increased year-over-year, boding well for the business in 2019.
Chanel tops Louis Vuitton and Versace as Facebook’s most-loved luxury fashion brand
Chanel has been declared 2018’s most-loved fashion brand on Facebook, based on the number of Love reactions posted by fans to its posts and quantity of content shares.
Top 15 thought-leadership columns of 2018
Leading experts across different luxury sectors, advertising and marketing, retail, digital and technology were bold and insightful in where and how they saw the luxury business evolving.
Copyright considerations for Web developers and content creators
Almost all content found online – and offline, for that matter – is subject to copyright protection. This means that the copyright for almost every pixel you encounter, whether graphic or text, is “owned” by someone else.
Influencers hint on what is new and next in 2019
As modern brands and marketers struggle to remain influential and trustworthy themselves, influencers are in the unique position to help bridge the gap.
Cartier’s Too Faced partnership helped drive earned media growth
French jeweler Cartier achieved a 28 percent year-over-year increase in earned media in November, partly due to its partnership with Estée Lauder Cos.’ Too Faced for an influencer dinner at its New York mansion.
In luxury, business reputation precedes apology
When simply saying sorry is not enough. Ask Dolce&Gabbana. And Messrs. Dolce and Gabbana.
Luxury fashion needs a major redo in 2019
The biggest challenges in 2019 are the traditional organizational structures and processes of luxury fashion brands, which do not allow them to be sufficiently nimble in the current consumer markets.
Douglas Elliman’s Retail Group chairman Faith Consolo dies
Faith Consolo, the chairman of real estate brokerage Douglas Elliman’s Retail Group, died suddenly on Dec. 23 at the age of 69.