How AI reshaped shopping this holiday season
Today, AI is capable of market segmentation down to the individual, to the point where customizing offers and promotions occurs at the level of that individual shopper.
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Gucci, Chanel on most affluents’ holiday wish lists
More than a third of affluents in the United Kingdom and United States plan to spend more this holiday season than last year.
Last-minute shoppers flock to bricks-and-mortar
As the final weekend before Christmas begins, consumers are turning to both ecommerce and bricks-and-mortar to finish their holiday shopping.
FTC should support new privacy paradigm
The Association of National Advertisers has urged the United States’ Federal Trade Commission to consider new federal privacy legislation to preempt state laws in response to the agency’s upcoming hearing on competition and consumer protection in the 21st century.
Marriott teams with Hamilton to aid Puerto Rican arts
Hospitality group Marriott International is linking with Lin-Manuel Miranda and his musical “Hamilton” to help Puerto Rico’s arts community rebuild.
Outlook 2019: Question for luxury brands – Who are you?
The luxury business is in the midst of a major identity crisis.
42pc of young affluents look to brands for cultural inspiration: Highsnobiety
Young luxury consumers are more interested in quality goods that are unique, artistic and reflect their values, according to new research from Highsnobiety.
Is it time for an mcommerce holiday?
This year, shoppers have selected their smartphones as their bargain-hunting weapons of choice, rather than wandering their local neighborhoods to find the perfect deal.
Generational understanding crucial for luxury marketers’ success
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
7 reasons why retailers should respond to reviews
Shoppers look to customer reviews to decide if they are going to choose a brand, and marketers follow them to better understand how their store is perceived.