Day’s wrap: Neiman Marcus, Rolls-Royce, Tamara Mellon, Nordstrom, McLaren and 24 Sèvres

Published: October 19, 2018

Luxury Daily’s live news from Oct. 19 – Neiman Marcus debuts experiential gift ideas in Christmas catalog; Rolls-Royce taps into its group for new position promotions; Tamara Mellon pays for women’s treatments for National Mammography Day; Nordstrom heightens customer service prior to holiday craze; McLaren gets intricate with its bespoke options; 24 Sèvres works with Parisian brand to start capsule collection.

Consumers still crave human connections amid AI adoption

Published: October 19, 2018

As brands increasingly rely on artificial intelligence technology to handle consumer interactions, customers are wary that these digital tools will instead make shopping less personal and more frustrating.

S-word overused, but misunderstood in luxury fashion

Published: October 17, 2018

NEW YORK – Luxury brands are becoming more aware of how sustainable practices impact their businesses, but they are not necessarily adept at incorporating environmentally-friendly processes on a wider scale.

3 ways to reframe luxury brand touch points

Published: October 16, 2018

The following three strategies can help companies transform their brands and redefine how they connect with the modern consumer across their lifecycle, spanning pre- and post-purchase, and building long-term loyalty.