Luxury Daily’s live news from Aug. 28 – Lanvin hires new CEO in hopes of a turnaround; Zegna takes over Thom Browne in new acquisition; Land Rover caters to pet lovers with vehicle enhancements; Tom Ford spotlights beauty offerings in new Instagram page; Breitling heads to the ocean with surfing “squad”; Tiffany raises its expected outlook for H2 2018.
Since social media application Instagram launched its Ads API, brand spend on the platform has grown significantly with 65 percent more predicted to be spent on advertising this year compared to 2017.
It would be surprising if GDPR did not affect CPM rates, but so far it is too early to judge if the trends are permanent.
As travelers become more environmentally conscious, luxury hotel brands are introducing more sustainability initiatives that prove hospitality does not need to sacrifice upscale experiences to achieve ecological and social responsibility.
The global mobile wallet market is expected to reach more than $3 trillion by 2022, making mobile commerce for luxury brands a highly desirable prospect in the future.
While luxury brands continue to court Chinese millennials, the nation’s Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
Transparency is proving to be more important than brands think when it comes to consumer relationships on social media.
Lexus and Porsche are among the luxury auto brands to come out on top in J.D. Power’s latest analysis of the top marques for resale value today.
To succeed in today’s retail environment, retailers need to figure out ways to differentiate themselves – to do what Amazon cannot do.
Affluent Republicans buy luxury to reinforce their social standing, but not specifically to elevate it. Democrats show no such inclination.
