Brands should combine online media with offline channels for consumer attention
The impact of the brand message is larger, more important by association in non-mobile environments.
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Ecommerce’s pitfalls: Diving into FTC’s mail order rule
The online retail landscape is not without its challenges, and the Federal Trade Commission has recently spotlighted one such case involving Hey Dude Inc., an online shoe retailer.
CMO must excel in 4 key areas for corporate storytelling, growth
One could argue the CMO has to be the most well-rounded member of the C-suite, able to hold court with technical people as well as with non-technical people, across all areas of the business as well as the industry as a whole.
Are you customer-obsessed? Here is why you should be
More than a strategy, customer obsession is a business model.
What does it take to be a CMO of the future?
The sooner that chief marketing officers realize that networking is a part of their job, the better off they will be.
How to install purpose in your brand and company
The best way to identify purpose is not making up a new one but rediscovering the reason for the brand’s existence in the first place. What problem was it created to solve? Why?
Roadmap from midcareer professional to entrepreneur
In a weird twist of human nature, we overestimate the threats and underestimate our strengths in a typical SWOT analysis.
Comfort is No. 1 aspirational luxury as younger consumers stress
For luxury brands to resonate, understanding individual customer definitions of luxury is crucial, per a new Horizon Media study.
Consumer Marketing Forum
What US small businesses think about AI
Seventy percent of small businesses would be willing to pay more to access AI and automation.