Luxury retail stores should adapt to the shift in shopping behavior
There appears to be a common thread among stores that have fallen behind – they have not adapted fast enough, losing track of their customers’ needs and desire for change.
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How sneaker raffles spell out the bot problem for retailers
Raffles are now overrun by bots often operated by professionals who make a living from reselling sneakers for massive profit.
How hybrid work can advance sustainability in the workforce
Despite the momentum and prioritization of hybrid work, many organizations struggle to implement effective strategies.
How AI can limit damage from fraudulent claims targeting luxury retailers online
Visa’s annual Global eCommerce Payments & Fraud Report, in partnership with the Merchant Risk Council, listed returns fraud as the leading form of online abuse for the first time.
4 ways predictive messaging can elevate your campaign
The digital landscape is saturated with in-the-moment messaging, making it difficult for brands to stand out and connect with their target audience.
How AI empowers audio marketing
Recent campaigns that show AI-generated audio campaigns actually increase the need for human creativity.
5 key trends redefining the Indian luxury travel industry
Per recent research by Deloitte, around 50 percent of those surveyed in India want to spend more on experiences than on physical possessions.
3 ways AI helps advertisers measure campaigns better
Marketing budgets are only 7.7 percent of company revenue in 2024, down from an average of 11 percent in the preceding four years.
US financial tracking, compliance and planning growing more complex: PL Accounting Solutions’ Pooja Loomba
The common thread among the legal, real estate and luxury sectors is the critical need for meticulous financial tracking, stringent regulatory compliance and strategic planning.
How we did it: Reaching advertisers with advertising in new ways
Many B2B ads end up looking more like a reformatted version of a sheet from a conference than a memorable concept.