How luxury brands can make effective use of chatbots
The vast majority of luxury brands that have experimented with bots have decided not to maintain them as an integrated part of their ongoing customer service.
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Versace introduces Donatella’s pup for Lunar New Year
Italian fashion house Versace is accessorizing for the 2018 Lunar New Year with help from a four-legged companion.
CFDA to bolster Chinese fashion via Tmall China Day
The Council of Fashion Designers of America (CFDA) is leveraging New York Fashion Week: Men’s in February as a platform to introduce Chinese designers to international markets.
Ultra-high-net-worth individuals are both consumer and influencer
NEW YORK – While brands have placed a high priority on influencer marketing, the strategy’s efficacy becomes diminished with higher net-worth consumers.
Luxury brands must anticipate consumers’ dreams, not just needs
NEW YORK – In the world of luxury concierge services, brands have had to anticipate not just a customer’s need, but their vision for an entire luxury lifestyle.
Rethink experiential marketing
Enough is enough. Is it not time to rethink why we think it is so critical?
Gucci takes lead in luxury brand earned media in November
In November, Italy’s Gucci received the equivalent of $73.8 million in free publicity, rising to the top of Tribe Dynamics’ monthly rankings for earned media.
Neiman Marcus personalizes in-store experience by giving employees strong digital tools
NEW YORK – Digital has changed the way consumers interact with bricks-and-mortar stores, and no sector has felt this more than luxury retail.
As retail transforms, luxury will be last to join the movement
Consumers today are more interested in the convenient services that automation can offer, but luxury brands will be the last to replace human interaction.
Emerging markets are valuable, but require cultural understanding
NEW YORK – China, India and the Middle East are three of the most important emerging markets for retailers today, but to truly succeed there, Western brands need to understand how to translate ideas across cultures.