Disruption: 6 insights to help luxury brands stay desirable
A recent IPSOS survey found that 65 per cent of Europeans complain that the prices of luxury goods have increased significantly without any real quality improvements.
A recent IPSOS survey found that 65 per cent of Europeans complain that the prices of luxury goods have increased significantly without any real quality improvements.
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Rather than focusing on the cool factor behind in-store technology, retailers should prioritize touchpoints that streamline the purchase path to build loyalty, according to new data from SOTI.
U.S. fashion brand Tamara Mellon is leveraging its platform for political purposes with a new offer tied to the upcoming Women’s March planned for Saturday, Jan. 21.
Burberry still leads the pack as far as luxury brands and retailers offering omnichannel shopping experiences.
British automaker Rolls-Royce Motor Cars is referring to 2017 as the “year of bespoke models” after receiving a significant number of commissions by consumers.
Beauty marketer Estée Lauder is celebrating its founder’s love for travel through a partnership with travel booking Web site Expedia.
Affluent and mass-market homeowners often have the same values when it comes to renovating their homes, but the difference lies in how they do so.
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
It was an enchanting trip to the Louis Vuitton brand roots and a reminder of the innovation that is as integral to the brand, as is the creativity, quality and marketing.