Which destinations drew the most attention from luxury tourists this year?
Paris was the most popular destination for affluent tourists in 2017, according to a survey by Luxury Hotels Guides.
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Successful marketing programs give customers a voice
Voice of the Customer (VoC) programs are radically redefining marketers’ relationships with customers.
Creating valuable, personalized ads can circumvent ad-blocking challenges
Lancôme, Nordstrom and Bloomingdale’s are among the brands considered data and targeting leaders, according to L2.
Chinese segment to support newly constructed homes in US
As the Chinese solidify their place as the top foreign buyers of United States real estate, new home construction is said to increase in 2018 due to the segments’ interest in new-build housing.
Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Top 10 thought-leadership columns of 2017
Thought-leadership in luxury focused on key issues dominating the business: reinvention or adaptation to evolving consumer behavior, cultivating emerging generations with buying power who supposedly value experience over products, digital disruption with ecommerce and mobile, the eternal struggle with scale versus exclusivity, role of the bricks-and-mortar store, and the very definition of luxury. Here are the 10 columns in Luxury Daily that asked – or answered – the most thought-provoking questions of the day.
Nordstrom outranked by Macy’s, Target in social engagement
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Strong 2018 forecast for luxury real estate
In our global market, we see that money has a migration pattern. When you put pressure, be it economic, environmental or political in one area, another area responds.
Tod’s fetes Arquata del Tronto factory opening
After a year of construction, Italian leather goods maker Tod’s has opened a new factory in Arquata del Tronto.