Multichannel and millennial tastes will shape luxury in 2018: Luxury Institute
While luxury goods are likely to see a bit of a slump in 2018, high-end services will witness solid growth at the behest of millennials who value experiences over things.
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Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Complexion merchandising calls for diversity, guided selling
Fenty Beauty’s entry into the cosmetics arena has shed light on beauty power players’ lack of merchandise diversity for complexion products.
How to engage luxury consumers through experiential marketing
Luxury consumers are still looking for craftsmanship, functionality and design. But, more than ever before, they are also looking for a shared experience with their favorite brands.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Experiential trend opens doors for marketers, spurs haptic feedback
NEW YORK – Despite fears of missing out, a shift in behavior has made it difficult for marketers to draw consumers from their homes, increasing the necessity of events being more eventful.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Strong, emotional storytelling can help create passion brands
NEW YORK – Purchasing a luxury good requires an investment far beyond what most pay for similar products, but consumers do so because those brands have become a “passion” worthy of going out of their way to acquire.
Delivering creative content means rethinking art of personalization
NEW YORK – While modern advertising is often focused on data, it is equally important, if not more so, for marketers to understand how to create effective, personalized content at scale.