Burberry Foundation funds Oxfam’s Florentine anti-poverty efforts
British fashion label Burberry’s foundation is helping Oxfam as it tackles poverty in Florence, Italy with a multimillion-pound grant.
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Multichannel retail is ubiquitous, but brands must advertise and incentivize it more: L2
Multichannel retail does more than just improve the customer experience, it also causes consumers to spend more if they engage with a brand or retailer on both a digital and physical level.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Why emotion is key to ecommerce
Forget about page layout and load times. There are more human ways to enhance ecommerce.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Producing loyalty programs without focusing on incentive-based benefits
The last decade showed the long-lasting effect that over-reliance on promotions can have on brands.
Booming stock market has led to rise in affluents’ confidence
Since the 2008-2009 global financial crisis, the stock market has been on a steady incline, which in turn has given wealthy consumers the confidence to increase their spending.
Fendi Studio tells of brand’s Hollywood connections via screenings, props
Italian fashion house Fendi is incorporating its cinematic ties into a temporary venture staged at its Rome headquarters.
Has creative’s well of originality dried up?
Looking back on autumn 2017’s various fashion weeks, design and art festivals, as well as May’s annual Cannes Lions festival, a concerning question comes to mind.
Condé Nast speaks out against sexual assault, exploitation in fashion
Media group Condé Nast International has issued an official statement regarding its stance on sexual harassment and exploitation claims within the fashion industry.