Luxury branding: Achieving the total brand experience
Though the total brand experience for luxury brands differs, there are three core areas that should be at the heart of building and sustaining all luxury brands.
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Harrods to host Social Butterflies series of summer events
London department store Harrods is launching a series of in-store events this spring and summer geared toward socialites entitled “Social Butterflies.”
Balmain designer to dress ballet dancers at Paris Opera
French fashion house Balmain’s designer Olivier Rousteing is bringing his distinctive style off the runway and into the ballet as he dresses the dancers in a new performance at the Paris Opera.
Hermès keeps production team small but distribution wide, says CEO
LISBON, Portugal – Despite being an international brand faced with numerous options for cheaper manufacturing costs, 85 percent of Hermès’ production takes place in the house’s home country of France.
Blockchain and the Internet of Luxury
We are entering the age of the holistic luxury experience, where crafting of an item, its sale and re-sale, and the end of our ownership of it are all part of the same lifecycle.
Omega extends Olympic timekeeping partnership to reach 100th anniversary
Swiss watchmaker Omega has announced that it is continuing its partnership with the International Olympic Committee to remain the official timekeeper of the Olympic games through 2032.
Fortnum & Mason debuts conservation-themed window display
British retailer Fortnum & Mason is partnering with artist David Bailey for a window installation that benefits an endangered species.
Social media, mobile-first ecosystem has spurred Chinese individualism
With 78 percent of affluent Chinese consumers purchasing high-end goods on mobile devices, luxury marketers must amplify their online efforts to further facilitate mobile conversions, according to a new report from Emerging Insider.
American Art Conference on Modern, Modernity and Modernism opens May 19-21 in New York
The conference program is designed to understand what it means to be modern over the centuries, starting with Thomas Cole in 1824 to the early and midcentury movements and now with works from the 21st century.
What lessons can family businesses learn from the luxury industry?
The last quarter of a century has seen the selling off of some of the greatest luxury legends that include Chaumet, Guerlain, Givenchy, Gucci, Van Cleef & Arpels, Louis Vuitton, Bulgari and Moët Hennessy, to name but a few.