NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.
According to management consultancy McKinsey & Co., the share of luxury sales that occurs online is set to triple over the next 10 years, from around 6 percent today to 18 percent in 2025.
The State University of New York is bringing a fashion design and fashion business management curriculum to South Korea.
Richemont-owned jeweler Cartier will open its first public-facing experiential activation in the United States market May 20-21 to garner interested in the Panthère timepiece.
LISBON, Portugal – The apparel and accessories industry is on the cusp of a new manufacturing revolution, but why should the technological transformation begin at the luxury level?
Champagne house Veuve Clicquot is marking the 10th anniversary of its Polo Classic with help from fellow LVMH-owned labels Hublot and Fendi.
Nearly a quarter of all consumers in the United Kingdom are influenced by a specific advertisement when they purchase a new vehicle, according to a new report from The Motor Ombudsman.
There are at least three possible approaches to prioritizing: the emotional, the financial and the guided subjective ranking approach.
LISBON, Portugal – Membership-based beauty service Beauty Pie shows that luxury can be more about a state of mind than about a price tag.
LISBON, Portugal – Personal luxury goods are the most attractive sector for mergers and acquisitions, according to Deloitte.
