The secret narratives of new luxury
A watchmaker’s legacy, a jeweler’s century of craft or a couturier’s hallowed grounds no longer command the authority they once did.
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Millennials’ appetite for luxury is growing: report
While luxury buyers are primarily older, millennials will soon make up 40 percent of all luxury purchases, according to research from Bain & Company and online retailer Farfetch.
Chinese market commands localized insights for foreign brand success
With China’s advanced developments in technology and drastically different consumer behavior, marketers cannot simply reuse global insights.
Michael Kors walks with influencers in new campaign tier
U.S. fashion label Michael Kors’ “The Walk” campaign has reemerged with new faces, a model and actress, and a series of on-site and online activations to interact with fans.
Luxury has “spring in step” thanks to China, returning tourist flows
Strong performance in China has elevated sales numbers for Hermès, Moncler, Brunello Cucinelli and Tiffany & Co., solidifying the notion that a strong stance in Asia is vital.
Candy Crush gets the Moschino treatment in 4-piece collection
Italian fashion house Moschino is bringing the viral iconography of mobile game Candy Crush to life in a limited-edition capsule of summer festival must-haves.
Consumers demand immediacy, putting fashion brands in awkward position
Immediacy is one of the most important aspects of the modern retail process, according to a report from Euromonitor, and for luxury brands this presents a challenge in balancing convenience with exclusivity.
Kentucky Derby attracts luxury marketers and affluent clientele alike
Longines, Grey Goose and Sentient Jet are just a few of the luxury marketers who are looking to rope in the flock of affluent consumers who are attracted to horse racing.
Self-driven, electric vehicles could dominate the road by 2030: BCG
Three major automotive trends will converge in the next ten years: ride sharing, self-driving vehicles and electric automobiles.
5 steps to monetize a luxury brand’s data
According to Buckminster Fuller’s “Knowledge Doubling Curve,” human knowledge doubled approximately every century. Today, it is estimated that human knowledge is doubling every 12 to 13 months. IBM is estimating that with the build-out of the “Internet of Things,” knowledge will double every 12 hours.