Cross-border ecommerce efficacy hinges on localized content, service: L2
Successful international ecommerce strategies go beyond translating a Web site into consumers’ local languages, according to a new report from L2.
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Targeting millennials? Experiential marketing is the way
Social influencers are determining which brands are sought after and which are considered to be too elitist, and luxury brands need to take note or risk being left behind.
Elie Saab seeks to empower female youth in social campaign
Lebanese couturier Elie Saab is calling on the #GirlOfNow in a female empowerment effort found across its social channels.
Hermès, Baccarat artisans awarded for contributions to French heritage
The French minister of culture and communications has awarded six artisans with the distinguished Chevalier de l’Ordre des Arts et des Letters insignia for their dedication to France’s cultural heritage.
Harmony of color explored in Ottavio Missoni, Marc Chagall art exhibit
Known for its multi-colored textiles, Italian fashion label Missoni is the supporting sponsor of an art exhibition that examines artistic expression through color.
Strong Chinese yuan means luxury consumers have more purchasing power
China’s government efforts as well as the recent weakening of the United States dollar have helped stabilize the yuan in international markets, giving valuable Chinese luxury consumers higher purchasing power.
UK country properties bouncing back after Brexit
After a three-quarter-long price drop in United Kingdom country properties, the market is stabilizing and experiencing a comeback with increasing prices during the first quarter of 2017, according to a Knight Frank report.
Protecting a brand online: A necessity, not a luxury
While the outlook for luxury brands in terms of sales growth is positive, there is a darker side to the story that comes in the form of counterfeit goods.
Farfetch investigates future of luxury retail at inaugural conference
Online retailer Farfetch is bringing together minds from the worlds of technology and fashion as it aims to further disrupt the luxury retail landscape.
British luxury already seeing challenges from Brexit: Walpole
While the United Kingdom is just beginning its negotiations to leave the European Union, a new report from Walpole finds that about half of the luxury organization’s members are already experiencing some negative effects from the split.