Luxury brands must adapt as voice search grows in popularity: report

Published: March 21, 2017

With the growth of digital assistants such as Amazon’s Alexa and Google Home expecting to reach more than 1.8 billion consumers by 2021, the luxury landscape is open for a multitude of capabilities by integrating with this technology, illustrated in a new report from iProspect and Bing.

Rolex, Lexus hit with controversy from USGA sponsorship

Published: March 17, 2017

Swiss watchmaker Rolex and luxury automaker Lexus are navigating rough waters since their sponsorship of the United States Women’s Open is receiving backlash for being held at a Trump-owned golf course.

Factors reshaping the mobile app economy

Published: March 17, 2017

Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.

TV + mobile = millennial engagement

Published: March 17, 2017

There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.