Only one thing matters in mobile Web versus mobile app debate
You do not offer an engagement ring on a first date, and you do not ask a potential customer for a commitment on the first interaction. And yes, an app is a commitment.
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Gucci to host EDM festival at The Hub
Italian fashion house Gucci is inviting the contemporary electronic music scene to its newly opened headquarters for a festival.
Luxury brands falter with young millennials: report
While luxury lifestyle brands are not seeing any setbacks from their lack of empathizing with younger millennials right now, it will not be long before these brands start to see effects as the group ages.
Gucci puts focus on female photography in editorial exhibits
Italian fashion house Gucci is translating creative director Alessandro Michele’s A Magazine Curated By issue to a new medium through a trio of exhibitions.
Veuve Clicquot’s pay-to-play social strategy yields category’s best returns: L2
Although major Champagne brands are visible on social media platforms, the category lacks the investment of other spirits and luxury goods players needed for worthwhile engagement, according to a new report by L2.
5 stats from Criteo’s latest state of cross-device commerce report
Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.
Careful what data you ask for
There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.
Why brands must develop creative as a scalable layer
Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.
Who really owns the buying experience?
Experiences are the new common currency of shopping.
Armani, Neiman Marcus embrace SXSW to appeal to young affluents
The luxury sector is expanding its presence further into South by Southwest as young affluent consumers flock to the festival, with brands such as Armani and Neiman Marcus implementing their own unique activations.