Customer expectations have changed rapidly during the coronavirus pandemic, and brands and retailers have to respond accordingly and rethink their approach to customer engagement and experience.
Currently, counterfeits make up 2.5 percent of global trade and this number is expected to grow.
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In 2015 U.S. jeweler Tiffany & Co. obtained a judgment of more than $21 million against price-club retailer Costco from a New York federal court for selling unbranded diamond engagement rings identified by point-of-sale signs containing the word “Tiffany.”
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The way forward for luxury brands in this new and different era will be determined by five key cultural shifts.
The majority of consumers expect brands to commit to inclusivity and diversity in their advertising, according to new research from Getty Images. Nearly 80 percent of respondents believe advertisers can improve at reflecting people’s true lifestyles and cultures, beyond just including people of various ethnicities, backgrounds and appearances. The findings are based on a Visual […]
COVID-19 has transformed the retail and hospitality businesses as consumers become more locally focused, forcing companies to adjust their service offerings to to connect with their audience during this new “decade of the home.”
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
If your business is on the verge of collapsing, accepting that it needs to evolve may just breathe new life to it.
