As marketers re-evaluate post-pandemic marketing, forming an influencer “brand tribe” has proven to deliver dramatic results in driving shopper marketing, passionate advocacy and increased organic reach.
Most American consumers expect to travel more next year and the majority said that they would pay more for privacy and distancing, a hopeful signal that the channel will return after 2020 has decimated the hospitality industry.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Digital transformations in the workplace could be moving more rapidly, according to a new survey from Boston Consulting Group.
Since the pandemic hit, consumers are prioritizing the wellbeing of family and friends, health, social connections and financial security, and brands that are looking to connect should be focused on purpose.
On Monday, Aug. 10 Chinese sportswear maker Li-Ning showcased a collaboration with the Danish brand Soulland, which was taking part in a runway show at Copenhagen Fashion Week – the first official fashion week to return to live events, in addition to online presentations, after the appearance of COVID-19.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Luxury and specialty goods stores will need to become both a showroom and a sample space where both experiences are more curated for each individual.
