Lalique courts basketball fans through experiential lounge
French lifestyle brand Lalique is teaming up with social commerce site Fancy for a pop-up during the National Basketball Association’s All-Star Weekend.
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Luxury retailers’ Q4 2016 Web performance analysis
While the desire to create a luxurious online experience is commendable, luxury retailers must be careful not to go overboard and always remember, especially in the mobile realm, that speed and convenience trump feature-richness.
Rewarded video: Monetization beyond gaming apps
The vast majority of consumers who download an application are challenging to monetize.
Jaeger-LeCoultre builds on Oscar anticipation for Los Angeles film exhibit
Swiss watchmaker Jaeger-LeCoultre is providing an intimate look at some of cinema’s most well-known faces through a public exhibition.
Are luxury brands taking their eye off Gen X?
Millennials are the future of luxury, and boomers are its past. Gen X is its present.
Retail can bounce back, if technology is wielded right
Retailers should focus on scaling back on bricks-and-mortar to focus on digital, but keeping the in-store presence to act as showrooms for customer engagement in the upcoming year, according to CBRE Research.
3 ways to build content for sales and marketing
Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?
Moët & Chandon vending machine raises $85K for AIDS research
LVMH-owned Moët & Chandon raised $85,000 for The Foundation for AIDS Research through an auction for its Moët Mini Vending Machine.
Omega readies for 2018 Winter Olympics with commemorative timepieces
Swiss watchmaker Omega has started the year-long countdown to the 2018 Winter Olympics in Pyeongchang, South Korea.
Messaging is missing from luxury brand’s social strategies: report
Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.