Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
How do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?
Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
European luxury brands are far from fully capitalizing on opportunities to meet the demands of China’s online shoppers.
Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.
British fashion house Burberry is letting consumers in on the inspiration behind its February 2017 collection with an exhibition at Makers House.
Department store chain Barneys New York is calling on the likes of Hillary Rodham Clinton, Dame Helen Mirren and Gloria Steinem to celebrate female empowerment at a time when women’s issues are a point of social and political contention.
If the mobile ad market is going to reach its full potential and fill the gap between consumers’ media attention and marketers’ media buying share, it will have to first address a unique set of challenges and obstacles.
Luxury hospitality brands are likely to expand further into Asian markets now that the region’s local consumer base has a stronger interest in Asia Pacific travel, according to Travelzoo.
