When Google announced in early 2016 that 85 percent of the search results returned on mobile devices were now mobile-friendly and dropped its mobile-friendly tag, it became apparent that marketing and Web professionals needed to stop telling marketers to go mobile.
Swiss skincare label La Prairie is partnering with Art Basel to give VIP attendees of the show an immersive look at its world.
While there seems to be a general consensus on what the term “luxury” means, the definition in the minds of different segments of the population varies, according to a new report from the Shullman Research Center.
Luxury travel bookings are seeing a hefty bounce back for 2017, with more than 81 percent of high-end travel agents claiming their bookings for this year were higher or on par with 2016, according to Travel Leaders Group.
Luxury Daily’s Luxury Women to Watch 2017 list celebrates the smart women who are expected to make a difference in the luxury business in 2017.
Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.
After 90 years, British automaker Rolls-Royce Motor Cars has produced its final Phantom model at its manufacture in Goodwood, United Kingdom.
Western brands should pay attention to consumer behavior in China, which represents 15 percent of the luxury market, and focus on strategies such as chat assistance, online reviews, multi-pay, mobile communication and fast delivery.
Are luxury brands keeping up with the changing times and the evolution of other brand-consumer relationships? Here is how luxury marketers should follow the example of “love brands” such as Apple.
If 2015 was the worst year for traditional retail since 2009, last year was confirmation that something is wrong.
