Published: February 7, 2017
A dialogue with a Paris-based entrepreneur tapping the emerging wealth in Sub-Saharan Africa and other parts of the continent with the resulting desire from the ultra-affluent for the finer things of life.
Published: February 7, 2017
Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.
Published: February 6, 2017
French lifestyle brand Lalique is celebrating the 90th anniversary of the Bacchantes crystal vase through a collaboration with American artist Terry Rodgers.
Published: February 6, 2017
As brands become increasingly transparent in their business practices, employee benefit programs have been put into the limelight, with many groups publicizing initiatives intended for work-life balance.
Published: February 6, 2017
The luxury sector has an average Brand Intimacy Quotient of 15.3, a figure considerably lower than the median of 28.7 seen for other United States industries ranked by MBLM’s annual Brand Intimacy Report and Rankings.
Published: February 6, 2017
While the luxury sector is rooted heavily in concierge services, only 46 percent of luxury brands have promoted in-store services online, which causes a disconnect in customer service.
Published: February 6, 2017
Cunard is aligning with the Westminster Kennel Club Dog Show in New York, looking to promote its cruise line’s attention to furry friends as demand for pet-friendly travel rises.
Published: February 6, 2017
As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.
Published: February 3, 2017
We face a luxury industry in crisis. The first thing to do in any crisis is a critical assessment of the situation.
Published: February 2, 2017
Despite changes in behavior, today’s consumers are as appreciative as ever of luxury’s central pillars, but brands must continuously adapt and evolve their approach to demonstrate value, according to a new report by Positive Luxury.