The expanded power of context: M.A.D.E.
By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.
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Will PETA’s LVMH boardroom presence curb use of exotic skins?
In opposition to its use of exotic leathers, the People for the Ethical Treatment of Animals has purchased stock in French luxury conglomerate Moët Hennessy Louis Vuitton.
Bottega Veneta supports Shanghai photography institution with year-long sponsorship
Italian fashion house Bottega Veneta is putting a lens on its art appreciation through an alliance with the Shanghai Center of Photography.
Golden Week’s bookings increase reconfirms Chinese interest in European travel
Despite concerns of terrorist attacks, Chinese travelers are booking European trips to celebrate the Year of the Rooster, according to a report by ForwardKeys.
Instagram accounts for 92pc of brand social interactions: report
Instagram remains one of the most fertile grounds for brand engagement, but navigating algorithmic changes in its news feed will be one of their primary challenges in the new year, according to a new report from L2.
7 tips for mcommerce email success
Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.
Bonhams takes on Parkinson’s through art project
Auction house Bonhams is teaming up with Artwise and the David Ross Foundation to raise money for the fight against Parkinson’s.
LVMH opens fourth edition of $319K prize
Moët Hennessy Louis Vuitton is kicking off the fourth annual edition of its prize, continuing its mission to identify, mentor and support emerging design talent.
Differentiation, loyalty hinge on customer experience: Boston Retail Partners
Consumers’ growing expectations of a seamless, channel-agnostic shopping experience are causing retailers to adapt their technology strategies.
Mobile loyalty programs are the new modern currency
With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.