Louis Vuitton turns sales associates into advocates during retail campaign
French apparel and accessories house Louis Vuitton is renewing its pledge to children’s charity UNICEF by getting its global store network involved in the cause.
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Why SMS – and not social – is the business channel to beat in 2017
Few would have predicted in 1992, aka the age of the infamous “Saved by the Bell’s Zack Morris phone” (also fondly referred to as the “Brick”), that heading into the year 2017 we would be consumed by our mobile devices. But it is indeed true, and growing ever more so by the minute.
Fashion consumers waking up to pajamas?
The coolest Instagram account of the moment is not Gucci or Balmain or even Vetements. It is F.R.S, or For Restless Sleepers, a brand whose items makes us want to leave the house in our pajamas.
86pc of millennials use mobile while shopping in-store: report
Millennials are increasingly turning to mobile to enhance their in-store experience, with 96 percent of millennials making purchases at stores at which they used their mobile devices to shop.
Make it official: 2017 will be the year of native advertising
This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.
Can emerging luxury brands compete with the old guard?
Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in an instant, the time it takes to say “Ritz.” Daslu, Concern Kalina, Ganjam, Shang Xia – these might take a little longer, cause a frown to appear as you search in the back of your mind, or even raise an eyebrow or two. Do you know them?
Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
Self-esteem, status perceptions drive premium purchasing in emerging markets: report
The demand for premium goods is growing around the world due to the increasing availability of discretionary income in emerging markets, according to a report by Nielsen.
US housing prices remain strong despite unpredictability
Despite the uncertainty that the future of the housing market beheld, and still does, near to the end of the United States’ presidential election, prices hit the highest mark since 2006 in the third quarter of this year, according to Knight Frank.
Mobile marketing strategy: Are brands aligned with their customer experience?
Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.