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The intelligent luxury economy in 2017

Published: January 3, 2017

The intelligent luxury economy is changing the way that luxury consumers work, live, learn, create and play. It is a mash-up of intelligent cyber-physical systems that create new capabilities for people and machines.

Mobile marketing tools and tips for 2017

Published: January 3, 2017

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.

13 customer experience trends for 2017

Published: December 30, 2016

When today’s consumer has questions about your product, it is no longer acceptable to wait for the answers — they must be addressed in real time or the customer will turn to the next readily available and better option.

Best-performing companies for fashion, luxury come from US, says BCG

Published: December 30, 2016

The behavior of millennial men is driving the market, leading 7 out of 10 top performing fashion and luxury companies to hail from the United States and has put increased focus on apparel and footwear, according to a report from the Boston Consulting Group.

Finding opportunity in the chaos of mobile advertising

Published: December 30, 2016

For consumers, a smartphone can represent familiarity and comfort. For marketers, though, a smartphone can represent chaos and uncertainty. Conversations I have with agencies, brands and publishers about mobile marketing increasingly seem marked by anxiety.

Top 10 mobile marketing trends for 2017

Published: December 29, 2016

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. Where go eyeballs, so goes the money.