Social media advertising growing at 20pc per year: report

Published: December 13, 2016

Much has been said about the precipitous decline of the newspaper industry, but perhaps nothing indicates a more grave state than the projection that social media will take over the medium in advertising spend in four years.

Euromonitor is 2016 Luxury Researcher of the Year

Published: December 13, 2016

Euromonitor is Luxury Daily’s 2016 Researcher of the Year for its comprehensive view of the luxury sector across regions, verticals and for its attention to current events.

Advice for the executive: Focus on what you can affect

Published: December 13, 2016

The best piece of advice I ever got: focus on the things you can affect. This is advice I have drawn on again and again in my career. It has been a challenge to master, and it is still a work in progress.

How text marketing can help court and maintain customer loyalty

Published: December 13, 2016

Seventy percent of consumers forgo subscribing to a loyalty program because of the time and inconvenience of registration. But 72 percent of consumers affirm that they would be more likely to sign up for a loyalty club through a text message.