Many brands new to WeChat have a wide range of opportunities to realize the app’s full marketing and customer service potential. To offer more in-depth insights on how luxury in particular can strategize to engage consumers and make sales in a WeChat-dominated world, Jing Daily released its new report, “Luxury on WeChat 2016.”
Many jewelers had built their businesses around weddings, with a particular concentration on diamond engagement rings. As these sales have fallen precipitously year over year, they now must change their focus. But to what?
Behind many of the travel apps’ problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.
British apparel label Vivienne Westwood is fusing fashion and art through a lens of activism for the brand’s first exhibition in China.
French luxury conglomerate Kering Group is furthering its advocacy for women’s rights with the introduction of a parental leave policy for all employees globally.
Mobile security risks remain a serious concern for marketers and consumers alike now that a new report has shown that more than 200 different mobile applications and Web sites were leaking personally identifiable information over the course of the last year.
Affluent consumers from the United States have an average of roughly nine homes, mostly in Mexico, the Bahamas and the Caribbean, according to American International Group.
Younger generations of ultra-affluent individuals are impacting the way in which the overall deep-pocketed population gives to philanthropic causes, according to a new report from Wealth-X.
The decline in the euro, used by Caribbean island St. Bart’s, has allowed the affluent vacation destination to flourish as a second-home location due to favorable exchange rates.
The consequence of missing a trend can be devastating to an organization. This is especially apt when it comes to business where consumer behavior is rapidly changing alongside politics, economics and technology.
