Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.
Smaller independent brands are overtaking luxury cosmetics brands in the digital space now that their operations have expanded beyond social, according to the 2016 Beauty Index by L2.
Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.
The cult of the interior Designer with a big D, rife with conceptual ideas, may be giving way to a collective of creative experimenters obsessed with working with their hands.
Swiss watchmaker Breitling is writing a new chapter in its support of aerodynamic accomplishments through a partnership with the maker of a flying hoverboard.
Quality tops attributes such as craftsmanship and service as the number one defining attribute affluent consumers use to discern a good’s luxury status, according to new research by the Luxury Institute.
Loewe and Audemars Piguet are among the luxury brands showcasing their artistic sides during Miami Art Week.
While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.
